Mobile applications or apps, are software developed for use on wireless mobile devices such as smartphones and tablets. Apps are designed with the limitations and features of mobile devices in mind. There were 500 apps on the first iteration of Apple’s App Store in 2008. We’ve come a long way since then. In 2018, Tim Cook announced that there were more than 20 million registered iOS developers. There are over five billion mobile users in the world, with global internet penetration standing at 57%. So, why don't become it into a business?
Are Apps good for local businesses?
Mobile apps are nowadays a world of opportunities for all businesses of different shapes and sizes, from startups to enterprises, mobile app development is of a great demand. Running a small local business requires wearing many hats, from being the best at finance to become a huge marketing specialist. Business apps can be particularly helpful for smaller businesses with limited resources.
Having a functional website is the place to start. After attracting new customers, ask them to download your app on their mobile devices. After that, use the app to generate profitable opportunities. Create engagement by encouraging user reviews and interactions. As you build brand loyalty, expand your reach to social circles and deliver personalized shopping experience. So the answer is YES, apps are a fantastic idea for having a profitable business.
In 2018, Tim Cook announced that there were more than 20 million registered iOS developers. There are over five billion mobile users in the world, with global internet penetration standing at 57%
Why would a local business need a mobile application?
Mobile internet usage exceeds desktop from the past years and the online activity is continuing to shift to mobile, So smartphone apps for profitable business have become the most important marketing tool for both large and small scale business owners to stay strong and travel long in the e-business market.
Mobile apps are becoming increasingly popular among businesses and service providers. From e-commerce stores and payment banks to food delivery and healthcare, there is almost no industry where mobile applications haven’t proved their marketing value or established itself fundamental for effective communication with target customers. But before you jump the mobile app big world for the best local business, it is a good idea to step back and review what exactly you require and aspire to achieve from the app. These are some of the benefits of having an App for your business:
Direct Communication And Geo-Targeting Marketing:
Mobile applications have proven to be quick and effective in engaging customer interest and communicating product launches, new services, promotional offers, etc. These direct communications also bring valuable information such as demographics, geographical locations and shopping behaviour with respect to your products and services.
Recognition that Builds Customer LoyaltyBuilding customer loyalty is a critical and tricky aspect of marketing a business. Business apps help smoothen this road by developing a connection between the customer and the brand through constant reminders and notifications.
Get an Edge over the competitionSurveys show that numerous companies have not developed a mobile application until now due to the cost and investment. But building apps for such platform will be time consuming along with being a costly affair. The growth in the mobile internet usage means creating an app can clearly give you an edge over your competition. Users usually get more involved when an app is downloaded.
Reduce marketing costCompared to traditional advertising and direct marketing, pushing the notifications to the customers who have downloaded your app is comparatively cheap. If you want an event to be announced or a new product or service launch, a mobile app development makes it more affordable and helps both the customers and brand to become close to each other
Delivery speedMobile apps usually loads faster than the mobile websites. Many aspects of the apps are usable even without internet connectivity. In today's digital ecosystem, its possible to deliver great results efficiently and quickly through a mobile app.
List of the 10 hottest Apps for your local business:
|10 Hottest Apps|
|3. L'Oreal Make Up Genius|
|4. Just it|
|6. Apple Pay|
|9. Mobile Day|
|10. Mr Jeff|
With over 2.7 billion smartphone users across the world, it’s no surprise that the mobile app industry is thriving. Smart companies have use this data to transform their businesses, so nowadays, even a local business near you has its own app. Here you have a list of the 10 hottest Apps that you can adapt to your local business:
|¿Affordable to have something similar for your local business?||Yes||No||No||Yes||No||No||Yes||Yes||Yes||Yes|
|¿Can it be yours?||No||No||No||No||No||No||No||No||No||Yes|
1. E-commerce App like Amazon
The app’s push notifications are very useful for customers, who instantly get alerts when Amazon starts shipping their orders. Customers don’t have to keep checking their account to know the progress of their expected deliveries. An Ecommerce is affordable.
2. Travel App like EasyJet
EasyJet is a British airline that enables travelers to manage their flights directly on its app. The easyJet mobile app serves as a one-stop travel shop where passengers can search for and buy tickets for domestic and international destinations. Not affordable because you should buy planes.
3. Cosmetics App like L’Oreal Makeup Genius
Cosmetics company L’Oreal ventured into the augmented reality (AR) space to give customers a chance to try out its products through The Makeup Genius App in 2014. Using advanced facial mapping technology, the app allows users to virtually apply makeup on their face and turns the users’ smartphone camera into a virtual mirror, allowing them to see the results of their makeup session in real time. Not affordable because of the cost of AR.
4. Food delivery App like Just Eat
Just-Eat’s easy to navigate mobile app enables users to search for a takeaway using their postcode before ordering and paying with their chosen method. Affordable having your business as an App.
5. Transporting App like Uber
Continues to be the go-to travelers’ best friend, this service is geo-aware, thus enabling one to summon a car near one’s location. Not affordable because of the cost of cars.
6. Mobile Payments App like Apple Pay
This app/service has added the ease of paying with one’s phone thanks to the NFC chip. Add the biometric login from a security feature, and you have a winning combination. The fact that Apple partnered with Visa, MasterCard and Amex right out of the chute was also brilliant. Not affordable because of the high competence.
7. Enterprise Productivity App like Slack
Team communication platform that is searchable and can be segmented by hashtags. It is a powerful tool once you understand how to use it.Affordable having your business as an App.
8. Personal Productivity App like Evernote
Not new, but this note-taking/collaboration app continues to be a fan favorite. Note: There is now a premium version of this service as well. Affordable having your business as an App.
9. Communication App like MobileDay
For those who find themselves on a steady stream of conference calls on their mobile phone, this app makes one-click dialing a snap. Affordable having your business as an App.
10. Cleaning App like Mr Jeff
Mr Jeff is a technological company with worldwide presence that solves people's day to day problems such as doing laundry or ironing. It implements constant progress and improvement in all of its processes due to its commitment to continuously innovate. Right now it is one of the companies with most success in the laundry sector, it has franchise in the majority of the Asian countries, that's because of having a new and innovative business model.
Totally affordable because you can even have your own Mr Jeff franchise and use the App as if it was yours, this App will help your franchise business to be a highly profitable business.