Thinking of investing in a laundry franchise? There are countless types of franchises on the market, so the ideal is that you choose a project that suits you and with which you feel comfortable with since after all it will be your business.
Although it is important to look for a project that you are passionate about, we cannot forget that it must be a profitable and scalable business model that will earn you decent money to make it worth your while.
Mr Jeff, both with an online franchise business and with a physical store, is a young laundry franchisor that has revolutionized the laundry industry thanks to its innovative business model. It offers you washing and ironing services but with home delivery through the app or website. Another game changer with this company is that they offer monthly subscription plans to customers. It has an internationally recogized brand, with presence across 40 countries to date and even in the midst of COVID 19, the company continues to grow.
- Here is a video from a franchisee who opened in Barcelona, Spain in 2020 (activate subtitles for english):
Also you can watch this video of an interview in Philippines to Jeff CMO in ANC Highlights.
Mr Jeff laundry franchise has managed to establish itself in the market with than 40 countries thanks to its successful, innovative business model that harnesses technology.
What are our tips to find the right laundry franchise for you?
Find a sector that is established in the market already with proven success and business know how
Study the competition - how does the company you are looking at stand out from the crowd?
Find a franchise that has a differential advantage, for example, home delivery or an online platform
Choose the company that has an established brand, ideally across more than one market, global would be the ideal scenario
Pick a franchisor that will support you along the way and make your life easier when setting up your franchise
In this article we are focusing on a very specific sector, laundry franchises, you may be wondering:
Why Invest in a Laundry Franchise over all the other sectors to choose from?
Laundry services are offered in every country in the world, and at least 70% of people have requested laundry or dry cleaning services in their lifetime
In addition, within the laundry franchises, many types of services can be offered, which opens the range of customer profiles that you will be able to reach. Customers can be offered a range from basic services for students to family packs, suit dry cleaning services, ironing, self-service ... etc.
To invest in a laundry franchise you will only have to choose the one that offers the services that are adapted to those that you have in mind to offer in your business.
Did you know that more and more people around the world and in the Philippines have less and less time in their day to day lives, due to work and a new way of life, which makes us do everything in a hurry. For this same reason, applications, online purchases, subscriptions ... etc. were born and keep growing!
Washing clothes is one of those tasks that occupy a good chunk of our free time, hence people end up delegating these mundane tasks to companies that are in charge of providing these services and thus forgetting about having to do it themselves and enjoying their free time as they wish to.
Still not convinced?
In addition to the business opportunity that investing in a laundry franchise presents, another of its advantages is the low investment involved in opening your own business.
Investing in a laundry franchise does not imply a very high capital outlay compared to other types of franchises, such as the fracnhsies that need renovation where the costs of adapting the premises and supplies are usually much higher. Although the benefit will not necessarily be greater after this.
We must not be confused, a high investment does not mean a high profit. You can have a profitable and high-profit business with a more moderate investment, it all depends on the business model and the management of your business.
The prices of investment in a laundry franchise vary depending on the franchising brand and the type of laundry you want to open.
There are several types of laundries and according to them different types of investment:
1. Self-service Laundries:
In the sector, this type of laundry franchise requires the lowest investment, since the requirements of the premises are simpler. You do not need a large premises. These types of laundries consist of a space open to the public with several large capacity washers and dryers that work with coins or tokens.
For this type of laundry franchise it is not necessary to hire personnel. You will only need to carry out maintenance of the machinery.
The benefits of your business will depend on the influx of customers that your point has. These customers will have to go personally to the premises with their belongings and wait there until their washing is processed.
Self-service laundry franchises are impersonal towards customers, that is, you will not have direct contact with any of your customers, so creating a loyal clientele will be more complicated. People who usually attend these points do so intermittently as a one-time resoure.
2. Automatic laundries:
These are the "lifelong" laundries. They include almost all the services offered in a traditional laundry such as washing, ironing, spotting ... etc. The type of services offered by the premises will also depend on the laundry franchise in which you want to invest, it is not always profitable to offer all the services, it will depend in many cases on the area in which the point is opened. Not all neighborhoods are the same, nor do people have the same consumer habits.
This type of laundry franchise does require a higher investment capital than the previous ones since the adequacy of the premises and the machinery necessary to perform the services is greater and more specific, this also implies a larger premises.
3. Laundry with home delivery service
In this case we are talking about the same type of laundry franchises that we talked about in the previous section, but with the difference that these laundries deliver their services at home.
Instead of the customer having to go to the premises, it is the business that brings the customer closer, taking their orders to their home.
Home delivered laundry franchises offer their clients the plus of benefiting from the comfort of worry-free, in addition to having their laundry taken care of they also have it delivered to their door.
This is an innovative business model that many laundry franchises do not currently offer, which represents an even greater opportunity, since it is a first for the consumer.
4. Dry Cleaners:
Dry cleaners are more specific laundry franchises, their services are more focused on cleaning more delicate garments, performing dry cleaning, spotting and ironing.
These dry cleaning franchises require the highest necessary investment capital in the sector, and it is because the machinery to perform these specific and delicate services is usually more expensive. Like the previous ones, the place to open the business must have more square meters to be able to include all that machinery
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